Came across an article by Scott Berkun (via CollideMagazine.com) berating social media for over-hype and and the proliferation of noise. And it hurt (a little). Scott makes some excellent points and his post is worth reading for anyone invested in social media.

But, for all its woes and shortcomings, there are two things that make today’s social media important. Its interactivity and its real-timeness. Scott acknowledges the first of these, but I believe the real power of this “movement” lies in the freshly broken ground of real time. Twitter has always existed here, but now Facebook has joined them. OneRiot allow us to search in real time. Twitter, Digg, Delicious, and Flickr all have real time Meta searches. Real time makes social media!

4 Responses to “Ouch Scott, That Stings A Little”

1. David K. says:

   July 8, 2009 at 7:18 am

   Richard, this might just be me, but I cant find the button on here to push so that I can follow your blog…
2. richard says:

   July 8, 2009 at 2:03 pm

   at the bottom left there is an icon to rss my blog. this site is not hosted by blogger, wordpress, etc so you don’t have the options to do that. sorry.
3. Stuart says:

   July 30, 2009 at 2:04 pm

   He put into words what I only had vague feelings about.
4. richard says:

   July 31, 2009 at 4:29 pm

   i have a small personal investment in the whole social media market, but it is undeniable that there is a lot of noise out there.